YMCA Concept & Logo
The YMCA is a global brand, and as such they wanted a global platform in order for people around the world to connect to both the Y and each other. With this particular project, they wanted a video community somewhat similar to TED Talks. They would post inspiring videos from some of their successful alumni, speaking to how the YMCA was involved in their lives and it's impact. Community members could then post their own videos either as stand-alone pieces or as responses to the orginal YMCA created one, speaking to how the alumni or the Y itself inspired their journey and passions.